What are the advantages of LCD advertising machines? I want to buy a LCD advertising machine, but I don't know if it's useful or not. Today, I will analyze and summarize it for youLCD advertising machineThe advantages and four principles of use.

1. Introduction to the advantages of LCD advertising machines:

Accurate target audience: targeting the audience who will be purchasing; Strong anti-interference ability: Consumers enter supermarkets to purchase goods and pay attention to the shelves; Innovative advertising format: Multimedia advertising format is very innovative and is a more fashionable and innovative form of advertising in shopping malls.

2. Application areas of LCD advertising machines:

Hotels, commercial office buildings, elevator entrances, elevator lobbies, exhibition venues, entertainment and leisure venues. Subway station, train station, airport. Taxis, buses, tourist buses, trains, subways, and airplanes. Supermarkets, chain stores, specialty stores, convenience stores, promotional counters, and other occasions.

3. The significance of LCD advertising machines to consumers:

Realize a more enjoyable shopping experience; Have the opportunity to learn more about products and promotions; Proactively select information to avoid salespeople interfering with the shopping process.

4. Four principles to pay attention to when using LCD advertising machines

(1) Determine goals and directions

Determining direction and content is the strategic goal of the entire enterprise. LCD advertising machines, as a marketing tool, aim to help customers understand products and improve sales performance. Generally speaking, it has three main objectives to improve operational efficiency, pricing management, and customer engagement.

(2) Target audience

After setting a goal, the next step is to identify the beneficiary group. For the beneficiary group, we can understand the basic situation of the public from two aspects: age, income, and educational level, which will directly affect the content planning and product selection of LCD advertising machines.

(3) Determine the timing

The word 'time' encompasses many aspects of marketing, such as the length of content, the playback time of information, and the frequency of updates. The length of the content should be determined according to the audience's length of stay. The playback time of information generally needs to consider the purchasing habits of the audience and be adjusted in real time according to the actual situation. The update frequency should cater to the user's goals and audience.

(4) Determine the measurement standards

One important reason for measuring is to display results, ensure continuous investment of funds, and help oneself know which content can resonate with users and which content needs to be refined in order to make strategic adjustments. According to different goals, user measurements can be quantitative or qualitative.

The above is a summary and sharing of the advantages and principles of using LCD advertising machines, hoping to help users who want to purchase LCD advertising machines better solve some doubts.